WEG, as part of its drive to expand the WEG footprint in East African markets, is taking significant steps to increase its presence in Uganda by partnering with company Petrok as its Value-Added Reseller (VAR). Petrok’s local presence and technical expertise, along with the popularity and reliability of WEG products in the market, will likely facilitate this expansion.
Theodul Mwema, WEG’s Regional Sales Manager for East Africa, says the anticipated economic growth from projects like the East African Crude Oil Pipeline (EACOP), along with the existing strength of sectors such as agriculture, manufacturing, utilities, cement and oil and gas in Uganda, offer potential opportunities for WEG to offer their products and solutions.
“This is an exciting step as we look forward to reaching more customers in Uganda with WEG’s range of electric motors as well as medium and high voltage solutions,” he says “We have been supplying customers in Uganda for over a decade, and this appointment builds our support for them and opens new markets for us. Our commitment to delivering efficient, reliable products with a low total cost of ownership, as exemplified by our W22 IE3 motor, shows our customer-centric approach which is appealing to businesses in Uganda.”
Reliability
Mwema highlights that the coffee sector already has a strong reference base, for instance, as many coffee factories used Brazilian processing machines which are fitted with WEG motors, drives and soft starters. With agriculture being the biggest contributor to Uganda’s economy, other significant sectors include manufacturing, utilities, cement and oil and gas, he explains. There has also been considerable investment in power and water projects in East Africa, notably from Asian countries.