Omnia Holdings (Omnia) is pleased to announce the rebranding of Protea Mining Chemicals (PMC) under its Mining segment, BME. This strategic move consolidates Omnia’s global mining offering under a unified brand, delivering a comprehensive range of solutions spanning from mining to metal processing.
The rebrand closer aligns PMC with BME’s existing operations, enhancing Omnia’s ability to offer a broad value proposition that combines mine blasting and chemical processing solutions. This shift reflects Omnia’s commitment to an integrated, cohesive approach across its business units, further strengthening its support for customers’ sustainability, quality, and supply security needs.
Transition strategy
As part of this transition, Omnia’s mining business will focus on two refreshed client value offerings: BME Blasting Solutions, providing explosives and initiation systems, and BME Metallurgy, dedicated to mining chemicals and metallurgical solutions.
“Omnia is a global company with a unique customer value proposition, coupled with best-in-class infrastructure. This rebranding and focus on two distinct client value propositions will enhance our ability to deliver innovative and sustainable solutions that meet our customers’ needs across the entire mining value chain,” says Seelan Gobalsamy, CEO of Omnia.
